The Top Companies Reputation Index (TRCI) measures 27 attributes across eight dimensions, all of which are combined to form the final rating.
Respondents familiar with specific companies were asked to rate those companies, assigning a score from 0 to 10, based on their perception of the following:
- The company’s ability to stand behind its products and services
The company’s ability to develop innovative products and services
The company’s ability to offer high quality products and services
The company’s ability to offer products and services that are good value for money
The company has excellent leadership
The company has a clear vision for its future
The company recognises and takes advantage of market opportunities
The company looks like a good company to work for
The company looks like a company that would have good employees
The company promotes skills development among its staff
The company maintains high standards in the way it treats people
The company recognises the importance of redressing the imbalances of the past
The company is compliant with BBBEE requirements of the country
The company has a strong record of profitability
The company is or would be a good investment
The company looks like it has strong prospects for future growth
The company tends to out-perform its competitors
The company communicates regularly to its stakeholders and customers
Communication by the company to its external stakeholders is simple and clear
The company treats the views of its stakeholders as if they were very important
What the company’s management aims to achieve is clearly communicated
Those running the company have the power to make the necessary decisions
Performance is verified against expectations from the company’s management
The company supports good causes
The company is environmentally responsible
The company creates jobs for the local communities where it operates
The company participates in rural development programmes or other nation building initiatives.
