South African couch potatoes, rejoice! South Africa is getting another challenger in the television market. And the man behind it, SouthTel Group’s Oscar Dube, is optimistic the service will offer the value proposition that will attract millions of subscribers.
VOD:TV, which is slated for commercial launch on September 1, is promising a new type of pay-TV service to South Africans: transactional and subscription video on demand delivered via satellite. Similar, in a way to the US’s Netflix, VOD:TV plans to offer SA consumers the latest movies and TV series before they are broadcast on traditional pay-TV broadcast networks like MultiChoice’s DStv.
Dube says VOD:TV will complement rather than be a direct rival to pay-TV broadcasters, but TechCentral believes many SA consumers could see it as an alternative platform for their TV entertainment.
Competition is also likely to be intense given that MultiChoice is said to be working on a transactional video-on-demand service of its own. Called Box Office, the MultiChoice product should be launched sometime this year.
Here’s how it works:
VOD:TV will deliver the latest, selected TV shows and movies to a high-definition (HD) personal video recorder (PVR) via the same IntelSat-owned satellite that MultiChoice uses to serve the Southern African region. This is important because it will obviate the need for DStv subscribers to install a second satellite dish: all they’ll need is a second “low noise block down-converter”, better known as an LNB.
The service will offer free-to-air channels that are provided by Sentech over satellite, though the intention over time is to migrate to digital terrestrial television. Consumers should simply be able to install a US$15 digital tuner based on the European DVB-T2 standard once SA has defined the specifications for digital broadcasts.
However, VOD:TV doesn’t offer live broadcast TV directly itself, but rather TV content that is downloaded and stored on the PVR for “on-demand” viewing by subscribers.
About half the content delivered to the PVRs will be available for viewing as part of a subscription fee, which Dube says won’t be more than R200 per month. The rest of the delivered content, which will include the latest Hollywood blockbusters, will be available for purchase, much like one would rent a DVD from a video store. The latest movies will probably cost in the region of R25 to R40, and consumers will have a set period in which to watch them.
Unlike broadcast networks, which tend to broadcast weekly episodes of TV shows, VOD:TV will offer entire seasons of the latest series at once.
Dube, whose background is in telecommunications — while working at Ericsson, he helped build MTN’s networks in Swaziland, Uganda and Rwanda — has partnered with Logiways to deliver the VOD:TV product. Paris-based Logiways, which is a spin-off of France’s giant pay-TV group, Canal+, will take a minority equity stake in VOD:TV.
VOD:TV’s Linux-based PVR, which has a 500GB internal hard drive, is being built by Germany’s TechnoTrend Görler. It has an ethernet port to hook up an internet connection and an active USB port, allowing consumers to plug in 3G dongles to access the internet wirelessly.
An external hard drive can also be hooked up to the device to provide additional storage capacity for TV content, though Dube emphasises the box has strict conditional access and anti-piracy technology to prevent unauthorised copying.
It also support the Universal Plug and Play (uPnP) networking protocols, allowing streaming between the device and supported computers and peripherals.
Music and more
Dube explains that the PVR is meant as a “converged device”, allowing people to check their email, update Facebook, browse the web, and chat with their friends via an instant-messaging application — even while watching a movie. The PVR’s remote control has a full Qwerty keyboard on its reverse side to allow for quick text input.
VOD:TV is in discussions with the mobile operators about bundling 3G dongles with its PVR and selling the product through their established retail channels. The PVR will cost about US$200 — rand pricing is still to be determined.
Delivering video-on-demand content over satellite probably makes more sense in SA given that the uncapped fixed-line broadband Internet infrastructure that companies like Netflix use to deliver content is not as well developed here as it is in Europe, the US and Asia. VOD:TV will also be available in other Southern African Development Community countries, where uncapped broadband access is virtually nonexistent.
VOD:TV has signed agreements with Hollywood’s six biggest studios to offer the latest movies and TV shows to its subscribers. It’s also keen to offer delayed sports games, and Dube says the company may engage MultiChoice-owned SuperSport, which has tied up the rights to most of the big sporting codes, about buying some of its content.
Dube is also keen to offer local content on the service. “Musicians will be able to come to us directly and upload a song and we’ll work out a revenue-share model,” he says. “Small, local film producers will be able to do the same. We’ll offer this soon after launch.”
Later, the company plans to allow consumers to request specific content. “You’ll be able to send a request to make a movie available to just you and we’ll offer it.”
Dube says SouthTel Group, which is in the process of raising debt and investment, is working with the department of education to provide learning materials to schools and is working with the UK’s Pearson Education to provide content.
“When we launch the pilot in July, we have a project where we want to install the system in up to 100 schools,” he says. “We would like to have this box in all the homes of the children’s schools, too. The idea is to give parents an understanding of what their children are learning at school.” — TechCentral