Rolls-Royce ratchets up record sales

Rolls-Royce is the latest United Kingdom-based carmaker to benefit from the emerging markets’ appetite for luxury marques — it reported its best-ever sales last year.

Now owned by BMW, the manufacturer behind the Phantom, Corniche and Ghost models sold 3 538 cars in 2011, setting an annual sales record for the 107-year-old brand.

Rolls-Royce’s brand chief, Torsten Muller-Otvos, said: “We had an outstanding year and we should take a moment to reflect on this great British success story.”

He said: “Our business is in excellent shape. We are developing our dealer network, moving into new markets like South America, expanding our manufacturing operation in Goodwood, West Sussex, to meet global demand, and have plans to develop our product range.”

Like the Volkswagen-owned Bentley, which also reported strong 2011 sales last week, the brand has benefited from strong demand from China. Rolls-Royce said sales in the Asia-Pacific region rose 47%, 23% in the Middle East and 17% in North America.

China and North America were Rolls-Royce’s largest markets last year. Even the UK performed strongly, in spite of a 4.4% fall in registrations for the British car market last year, with sales rising 30%. The brand’s previous sales record was in 1978, when it sold 3 347 cars.

In an insight into the high-spenders on its customer list, Rolls-Royce said it was experiencing a record demand for its programme that fitted out cars according to customer desire. Customisation included champagne sets and cigar humidors.

Demand from emerging markets is one of the reasons why British car exports are set to record a strong 2011, in spite of the fall in the domestic market.

Other UK-based manufacturers will announce their production totals later in January. The expectations are that 2011 production increased by up to 6% on 2010. —

Advertisting

Mkhwebane moves to halt ‘grossly unfair’ impeachment process

Mkhwebane moves to halt ‘grossly unfair’ impeachment process

Chaos theory: How Jürgen Klopp has harnessed the unpredictable

The Liverpool manager has his side playing unstoppable football but it’s the attention to detail off the field that has bred the success

Miners speak out against Sibanye

Not a year into buying Lonmin, Sibanye is accused of mistreating the mineworkers who were injured eight years ago during the Marikana massacre. But the platinum giant says it is a miscommunication. Athandiwe Saba and Paul Botes visit Marikana to find out the truth
Advertising

Press Releases

Wellcome Trust award goes to UKZN mental health champion

Dr Andr? J van Rensburg, a senior researcher in UKZN's Centre for Rural Health, received the Wellcome Trust Discretionary Award.

MTN gears up to deliver improved customer service

On 28 January, the first batch of MTN contract customers will be migrated onto the new customer service platform.

Request for expression of interest on analysis of quality and outcome indicators for regional and district hospitals in Lesotho

Introduction The Ministry of Health of Lesotho with the support of the World Bank funded Nutrition and Health Systems Strengthening...

MiX Telematics enhances in-vehicle video camera solution

The company has launched the gold MiX Vision Bureau Service, which includes driver-coaching tools to ensure risky driver behaviour can be addressed proactively and efficiently.

Boosting safety for cargo and drivers

The use of a telematics system for fleet vehicles has proved to be an important tool in helping to drive down costs and improve efficiency, says MiX Telematics Africa.

Silencing the guns and firearms amnesty

Silencing the guns and firearms amnesty

Gender-based violence is an affront to our humanity

Gender-based violence is an affront to our humanity

UK-Africa investment summit 2020: Think Africa Invest SA

UK-Africa investment summit 2020: Think Africa Invest SA