Former Vodacom Group chief executive Alan Knott-Craig has been named as the new CEO of Cell C, according to a report in TechCentral.
Cell C issued a statement on Thursday saying Knott-Craig would be replacing Lars Reichelt, who resigned in 2011, on April 1 2012.
Simon Duffy, non-executive chairperson and interim CEO, said in the statement: “Alan is one of the most capable and experienced leaders in the industry and I am confident that his appointment will significantly enhance Cell C’s ability to provide an excellent service to its customers and to compete even more effectively for their business. Cell C has carved out a strong position as an innovative alternative in the industry and, having made considerable progress over the past few years, is strategically well-positioned for growth.”
“The directors and I are delighted that Alan has accepted our offer and we look forward to supporting him as he brings his considerable knowledge and expertise, as well as his experience as a manager and a leader, to Cell C,” he added.
Knott-Craig said through the statement: “After a break from the telecommunications industry, I am looking forward to being at the helm of Cell C. The mobile telecommunications sector is a highly innovative and disruptive industry, and I am excited about the challenge of making Cell C a more effective competitor to the dominant players. The company has benefited from considerable investment in the past few years, particularly in its network but also in many other areas of the business, and I am confident that I will be able to build on that investment to accelerate the company’s growth.”