Swatch dabbles in the green economy

The world’s biggest watch company, Swatch, is looking at building a car that runs on hydrogen and oxygen, its chief executive and chairperson Nick Hayek said in an interview published on Sunday.

“We already have a test car with a fuel cell,” Hayek told newspaper NZZ am Sonntag.

“Liquid hydrogen and oxygen are used as fuel, producing very efficient combustion,” he said, adding that the management board of Belenos—the Swatch subsidiary building the vehicle—has already driven around on the prototype.

“What we don’t know is whether it would be cost-efficient to build,” said Hayek, the son of Swatch’s founder.

The fuel-cell vehicle is not Swatch’s first attempt at building a green car. In 1997, it teamed up with Daimler-Benz to build the two-seater Smart but the watch firm later sold its shares to Daimler-Benz.—Sapa-AFP

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