"We have announced an animal-print ban. This follows confusion amongst our 'Zufari: Ride Into Africa!' animals," Chessington World of Adventures said in a statement on Wednesday.
The park-wide prohibition was introduced after the launch of a new ride, Zufari, in which visitors come face to face with giraffes, rhinos and other animals as they drive around in off-road trucks.
When the animals encountered a visitor wearing a print similar to their own they acted a little "over-friendly", said a spokesperson for the zoo, located southwest of London.
"If they were wearing a pattern similar to a predator, they would get scared and run away," he told Agence France-Presse.
The zoo said that anyone wearing animal prints would be able to borrow clothing to cover up while on the ride. – AFP