Digital first strategy pays off as M&G wins three Bookmarks awards

The M&G team walked away with awards for Best Publisher, Best Editorial Team and the only award (bronze) in the Best Tablet Publication category for its iPad edition.

The M&G team walked away with awards for Best Publisher, Best Editorial Team and the only award (bronze) in the Best Tablet Publication category for its iPad edition.

The Mail & Guardian team on Thursday walked away with awards for Best Publisher, Best Editorial Team and the only award (bronze) in the Best Tablet Publication category for its iPad edition at the 2013 Bookmarks awards.

The awards serve to recognise and reward excellence in digital publishing. The company's "digital first" strategy emphasises the greater role digital publishing will play in its future. The M&G has won before.
In 2010 the M&G received two awards in the category for microsites. The M&G's special Soccer World Cup site won a silver, while a tribute site to Nelson Mandela – packed full of 25 years' worth of coverage from the M&G – was awarded first place and a gold.

Editor-in-chief Chris Roper said: "I'm particularly proud that all the awards we won last night at Bookmarks 2013 were team awards. This means that these awards belong to everyone on the editorial team. No one person is responsible, which I find a very encouraging pointer towards the way the M&G is evolving."

In August, M&G Media's chief executive, Hoosain Karjieker, said: "M&G Media is a truly hybrid publisher and has experienced significant growth in its digital audience over the past few years, with a 60% growth in audience for M&G online, a 2 000% growth in audience from mobile and an 81% growth in overall publisher audience over the past year alone."

A full list of winners is available at here

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