Slice of Life: ‘I felt that I had done my job’

Shirley Moihloe (Oupa Nkosi)

Shirley Moihloe (Oupa Nkosi)

I have always been interested in economic development and wanted to make a difference in people’s lives. But to develop the economy, one needs to invest in entrepreneurs, which is what the start-up that I work for aims to do. But it is an intimidating environment as most of the clients we approach are in the financial sector.
And most of the time I am the only woman present at the meetings.

The start-up’s aim is to design trips for entrepreneurs who, for one week, give up their control to me. For that week, I will take high-powered individuals on a trip that will inspire them to expand their business, create partnerships and employ more individuals.

The first trip I led was a test. It was in October and we went to Helsinki, Finland, to look at the built environment — we were trying to see what smart cities looked like. We had a bunch of engineers, contractors and architects in a 15-person group. The trip was a kind of sabbatical for the entrepreneurs, to get them to think about the future of their businesses, and it was a success.

I remember looking around a boardroom and seeing people working together, finding insight from the talks and sessions they were in, and then I overheard how one entrepreneur was going to help another. Two of the entrepreneurs from that trip even landed a big tender when they returned to South Africa.

This was a moment of pride for me. I felt that I had done my job because I had helped to inspire people. — Shirley Moihloe (26), experience lead at En-novate, as told to Gemma Ritchie 

Client Media Releases

First two MTN CakeCrush Competition winners announced
Fun things to do in Cape Town
Sebata establishes Skills Development Centre
Fempreneurs shine during EWP gala event