Christine Pouget
No image available
/ 3 May 2005

Traditional media eagerly eye blogs to boost revenues

Traditional media such as newspapers and radios are casting an increasingly covetous eye over the growing number of internet blogs, hoping to cash in on a slice of the action. With daily newspaper circulation in decline, the highly critical and at-times irreverent world of the personal online journal with its potential to attract millions of readers is looking more and more attractive.