Partner Content
Full gallop: Horse racing’s digital comeback in South Africa
/ 12 May 2026

Full gallop: Horse racing’s digital comeback in South Africa

For a time, horse racing fell out of mainstream conversations among South Africans. However, this iconic sport never truly went away. Even as public attention shifted elsewhere, its rich culture and the loyal punters kept it relevant. Now, with platforms like 10bet making horse racing accessible on almost any smart device, the sport is attracting […]

The Dirty Truth About ‘Clean’ Fashion
/ 12 May 2026

The Dirty Truth About ‘Clean’ Fashion

Fashion talks sustainability, but ignores what happens after you buy. The Lab’s Jo Farah takes a closer look at greenwashing, care, and the systems behind it. In today’s fashion economy, sustainability has become both a necessity and a narrative. The necessity is obvious if you’ve ever watched a white t-shirt age badly, but the narrative […]

South Africa’s Role in Global Alliances
/ 9 May 2026

South Africa’s Role in Global Alliances

South Africa’s foreign policy is often seen as distant and diplomatic, unfolding in international forums far removed from everyday life. But recent tensions surrounding the Iran war show how quickly global geopolitics can hit home. What happens abroad can quickly translate into higher fuel prices, economic strain, and even job losses at home. As the […]

Why the HFM-Arsenal partnership counts for you if you follow Arsenal in South Africa
/ 8 May 2026

Why the HFM-Arsenal partnership counts for you if you follow Arsenal in South Africa

If you follow Arsenal from South Africa, the HFM Arsenal partnership is relevant because it is built around things you can see and engage with directly. On 19 March 2026, HFM and Arsenal announced a multi-year global partnership that includes matchday branding at Emirates Stadium, visibility across Arsenal’s digital platforms, and access to club assets and players […]

How digital advertising is shaping political messaging in Africa
/ 28 April 2026

How digital advertising is shaping political messaging in Africa

Across Africa, political communication is rapidly moving online. Advocacy groups and public institutions now rely heavily on digital platforms to reach voters. Social media advertising, sponsored search results, and targeted display campaigns allow political messages to spread quickly across borders and demographics. Recent elections across the continent have highlighted how digital platforms influence public debate. […]

Africa’s expanding digital economy raises questions about online access
/ 28 April 2026

Africa’s expanding digital economy raises questions about online access

Across Africa, the rapid growth of digital connectivity is reshaping economies, industries, and everyday life. From mobile banking in Kenya to tech startups in Nigeria and South Africa’s expanding digital media sector, internet access has become central to the continent’s economic development. As governments and businesses invest in digital infrastructure, millions more Africans are joining […]

Digital access expands as African startups lead remote work revolution
/ 28 April 2026

Digital access expands as African startups lead remote work revolution

Across Africa, the rapid expansion of digital infrastructure is transforming how businesses operate. From Lagos to Nairobi and Cape Town, companies are embracing remote work and cloud-based collaboration at unprecedented levels. The shift is being driven by expanding internet connectivity, the rise of tech startups, and increasing demand for flexible work environments across the continent. […]

Openserve SASMA 2026 launch sets the tone for a bold new era in South Africa’s creator economy
/ 23 April 2026

Openserve SASMA 2026 launch sets the tone for a bold new era in South Africa’s creator economy

The OpenserveSASMA 2026 Launch, held at Truffles on the Park in Sandton, Johannesburg, marked the beginning of a new chapter for the South African Social Media Awards, bringing together creators, influencers, media, public and private sector leaders, strategic brand partners and voices shaping South Africa’s digital culture. This year’s launch carried particular significance as SASMA […]