Mail & Guardian
Mail & Guardian
Judey Pretorius

Creator

Judey Pretorius

From billboards to social media, consumers are bombarded with adverts promising youthful, flawless skin. These marketing campaigns often feature celebrities and influencers, creating the illusion that the right product can unlock the secret to eternal beauty.
OPINION

The ugly side of the beauty industry: How an unregulated market puts people at risk

Biomedical scientist Dr Judey Pretorius delves into the hidden dangers of the beauty industry and the true cost of chasing perfection

  • Judey Pretorius
7 min read