Mail & Guardian
Mail & Guardian
Katherine McInnes

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Katherine McInnes

Katherine McInnes is Meltwater’s head of marketing for Africa

While Facebook remains the most used social media platform for organisations, in terms of growth, the use of TikTok is rapidly increasing (30% vs 16% last year). (Photo by Mario Tama/Getty Images)

Social media booms as recession looms: TikTok leads in business-to-business marketing

Meltwater’s Global State of Social Media 2023 report finds it is the main tool used for increasing brand awareness

  • Katherine McInnes
3 min read