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Outdoor advertising in Africa, not unlike the continent itself, is defined by its own set of challenges, writes Kim Novick. But outdoor media owners are living up to that…
They are grabbing adspend and stealing readers. Do custom magazines pose a threat to the mainstream market? Kim Novick reports.
Local television content is more popular than ever but hidden costs and the allure of cheaper high quality international productions are slowing the industry. Kim Novick reports.
Alternative media has a more definite understanding of "convergence" than its mainstream cousins. For this sector, it’s about dominating the spaces where people and unfilled time…
The sense Kim Novick gets on talking to the big players in the African outdoor environment is that there’s every reason for optimism, but tough lessons await the unwary. Less…
It’s often been said that you can measure the success of an industry by the strength of its trade publications. Kim Novick speaks to some of South Africa’s top…
The obsession with reality television is not new – it taps into voyeuristic viewing habits that stretch back to 1948, with the first flighting of <i>Candid Camera</i>. Kim Novick…
Magazine publishers within the parenting and bridal niches are seeing a strong upward curve in circulations and revenue. Can the trend continue? Kim Novick looks into the…
The media directors assert that the titles don’t get read, that there’s no accountability, that sales methods are dodgy. The publishers counter that few sectors produce better…
In a media universe increasingly dominated by sensationalism, scandal and smut, some big South African radio news and talk brands are finding success in "old school" news values.…
Can alternative media go where mainstream media supposedly can’t? Can it give advertisers real "reach" in the elusive youth market? Kim Novick writes that the smart brands choose…
The outdoor market in Africa is mushrooming, a sign for many that consumerism on the continent is becoming more entrenched. Kim Novick speaks to some of the major players about…
