Creator
Kirsty Laschinger
Guest Author
Motor marketing challenges
Motor sales are booming and ad spend is following suit. Is this trend likely to continue and what are the challenges facing marketers and the media Kirsty Laschinger reports.
Cost Drivers
With the printing industry always acting as an accurate barometer of the state of the economy, what is the outlook for print media’s production costs in 2006? Will paper prices…
Ringing up the Budgets
Since the banning of tobacco advertising, South Africa’s big three cellular providers have offered hope to media owners through substantial year-on-year growth in advertising…
Indigenous Rewards
Although the TV broadcasters are cagey on how much they spend on local content, the government’s quotas are not something they’re complaining about. Kirsty Laschinger reports on…
Banking It
How do the media budgets of South Africa’s big four banks rate in comparison to their market share? Kirsty Laschinger looks at the figures and speaks to the banks’ marketing…
Private punching
The relaxation of ownership rules and the prospect of new licences has Primedia and Kagiso battling one another for private radio’s spoils. Can the shareholders stomach a price…
Year of the Giants
Last year’s results out of Johncom and Naspers were excellent, providing the strongest evidence possible that local media has emerged from the doldrums. Kirsty Laschinger…