Mail & Guardian
Mail & Guardian
Mpume Ngobese

Creator

Mpume Ngobese

Mpume Ngobese is the co-managing director at Joe Public United, an independent, black-owned brand and communications agency group

African societies are organised around the requirements of duty, while Western societies are organised around individual rights
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Rooting brand creativity in South African culture

Missed opportunities abound when brand communications take place only in English, the home language of just 9.6% of the population

  • Mpume Ngobese
5 min read