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/ 22 November 2006
Online advertising is not only about clicks, leads and acquisitions- branding is important too, writes Matthew Buckland.
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/ 22 November 2006
Radio stations shunning audio streaming on the internet miss out on the opportunity to create a loyal audience and an alternative revenue stream, writes Dr Mashilo Boloka.
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/ 22 November 2006
Did we ever have a golden era in journalism? Editors continue lamenting the lack of skills and senior journalists in our industry but have newsrooms not always been overworked, underpaid and far too junior? Matebello Motloung explores.
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/ 22 November 2006
Fred Khumalo takes us back to the days when a journalist could expect a hiding for working for the ‘wrong’ Zulu newspaper at the wrong time. He tracks the development of Zulu journalism since then, marveling at the success of <i>UmAfrika</i> and <i>Ilanga</i> and newcomer <i>Isolezwe</i>.
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/ 22 November 2006
The latest RAMS data shows a radio industry desperately in need of discovering a couple of new planets or a least a shooting star or two, writes Gordon Muller.
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/ 22 November 2006
Radio is one of the most popular advertising mediums in South Africa with the unique ability to reach both illiterate, lower income groups as well as tertiary educated, high income earners. Maybe that is why advertising costs have soared since the public broadcaster sold off six radio stations in the mid-1990s, writes Fienie Grobler.
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/ 22 November 2006
Can you imagine tuning in to your favourite radio station only to hear an audio of someone being murdered? This is how two American shock jocks came to be fired in 2004. Although the situation in South Africa has not reached such tasteless proportions, Matebello Motloung looks at how our local shock jocks are kept in check, and the value they bring to their radio stations.
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/ 22 November 2006
Less than six weeks before he steps down as Secretary General of the United Nations, Kofi Annan has come up with a political scorecard on the successes and failures of the UN’s much-touted development agenda. The good news is that official development assistance — from rich to poor countries — is reaching a new high.
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/ 22 November 2006
There seems to war out there as to whom can bring a new magazine to the market the quickest, writes Harry Herber.
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/ 22 November 2006
The South African Broadcasting Corporation (SABC) paid Leadership magazine about R123 000 for a cover story featuring its chief executive, Dali Mpofu, in the June issue, according to Communications Minister Ivy Matsepe-Casaburri. She said the money came out of the SABC’s corporate marketing and public, international and regulatory affairs budgets.