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Ambush Marketing

NPA drops ambush-marketing case against Dutch women
Article
/ 22 June 2010

NPA drops ambush-marketing case against Dutch women

A court has dropped a case against two Dutch women accused of ambush marketing at a World Cup match last week, the NPA said on Tuesday.

By Lynette Ndabambi
No image available
Article
/ 20 June 2010

Cup beer sponsors are upstaged by rival’s 36 blondes

Marketing people like to think of themselves as "creatives", but last week a few red (or indeed, orange) lines were drawn around their art.

By Staff Reporter
Fick Fufa!
Article
/ 18 June 2010

Fick Fufa!

From Helen Zille to Hayibo, people are taking an anti-Fifa stand. <b>Mpho Raborife</b> reports

By Mpho Raborife
Fifa: Bavaria flew ‘ambush marketers’ to SA
Article
/ 17 June 2010

Fifa: Bavaria flew ‘ambush marketers’ to SA

Dutch brewery Bavaria flew two coordinators from The Netherlands to SA to organise an alleged ambush marketing campaign, Fifa said on Thursday.

By Staff Reporter
World Cup faces foul-play cries
Article
/ 17 June 2010

World Cup faces foul-play cries

World Cup organisers faced unrest on Wednesday as The Netherlands condemned the arrest of two Dutch women and locals protested over the Cup’s cost.

By Joshua Howat Berger
Two Dutch women arrested over ambush marketing
Article
/ 16 June 2010

Two Dutch women arrested over ambush marketing

Two Dutch women were arrested on Wednesday over alleged ambush marketing at a World Cup match, police said.

By Staff Reporter
No image available
Article
/ 15 June 2010

Fifa denies detaining Dutch fans

Fifa has denied reports it detained dozens of women for wearing orange mini-dresses at a World Cup match in an alleged ambush marketing scam.

By Staff Reporter
No image available
Article
/ 15 June 2010

‘Fifa don’t have a monopoly over orange’

A group of 36 young Dutch fans in orange miniskirts were detained at Soccer City stadium for wearing outfits designed by a Dutch beer company.

By Staff Reporter

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