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A general view of EFF supporters protesting at Mall of Africa during the national shutdown of all Clicks outlets on 7 September 2020. (Luba Lesolle/Gallo Images via Getty Images)
ADVERTISING

Represent the under-represented by championing who we as South Africans truly are

By not considering the heritage of the people advertising agencies communicate with, we create work and shape brands that are irrelevant, inappropriate, offensive and meaningless

  • Loyiso Twala
4 min read