In a dramatic about-face, Ask.com is abandoning its effort to outshine internet search leader Google and will instead focus on a narrower market consisting of married women looking for help managing their lives. As part of the new direction outlined on Tuesday, Ask will lay off about 40 employees.
Yahoo! has retooled its online search engine to make it more helpful and engaging, joining an industrywide wave of improvements that so far haven’t dented Google’s dominance. It regards the upgrade announced on Tuesday as the most significant change to its search engine since it reclaimed control of the underlying technology.