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/ 11 July 2007

The business of show business

Thirteen years into our fledgling democracy, our film industry has much to celebrate. In terms of awards, available finance, positive government and industry goodwill and incoming service productions, the film industry has been bathing in a particularly positive light. However, things needs to be turned up a notch. We need to examine a tough question — that of our commerciality — and start to look at the business side of show business.