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/ 26 December 2007

The year of social networking

Online social-networking websites saw their ranks swell and values soar in 2007 as everyone from moody teenagers and mellow music lovers to mate-seeking seniors joined online communities. Seven out of the 10 hottest topics that triggered Google internet queries during the year involved social networking.

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/ 27 November 2007

Social networking drives advertising changes

A hunt for Britain’s top university is helping mobile firm O2 tap Facebook’s burgeoning audience and reflects the innovation advertisers need to tap the potential of such sites, analysts say. Social networking sites such as MySpace, Bebo and Facebook are hugely popular with younger internet users — vital but hard to reach for advertisers.

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/ 17 October 2007

Buying ads is not Google’s cup of tea

Like a gourmet chef who rarely eats out, Google feeds advertising services to hordes of other businesses while skimping on its own marketing. The recipe has been extremely fruitful. While the internet search leader has sold more than -billion in advertising since 2001, Google has become a household name without buying expensive ad campaigns.