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In a country that may never recover from the deep scars of apartheid, and also, where marketing businesses should stay clear from unforeseen storms, it’s bemusing to see messaging of the Clicks type.
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South Africa’s advertising industry has a long way to go

White-owned advertising agencies need to change, but fundamentally, projects aimed at black people need to be given to agencies that are black-owned or have at least demonstrated…

  • John Akinribido
4 min read