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Under Armour’s winning Gisele Bundchen campaign relied on comments gathered through convential and social media.
ARTHUR GOLDSTRUCK

SA’s digital ad campaigns need work

SA scored many accolades at this year’s Cannes Lions advertising festival, but not a single award for digital work. This was hardly surprising.

  • Arthur Goldstruck
3 min read
Actor-musician Jared Leto charmed the pants off the audience and gave South Africa an epic shout out.
ADVERTISING INDUSTRY

Highlights – 2014 Cannes Lions Festival of Creativity

With over 48 hours of talks, workshops, screenings, exhibitions, award ceremonies and parties, Kate Desmarais makes sense of Cannes Lions.

  • Staff Reporter
4 min read
CANNES LIONS
Video

Pieter Hugo wins Young Director Award at Cannes

South African photographers Pieter Hugo and Michael Cleary have won an award for their music video for Spoek Mathambo’s <i>Control</i>.

  • Lisa Van Wyk
1 min read