Digital Advertising

How digital advertising is shaping political messaging in Africa

Across Africa, political communication is rapidly moving online. Advocacy groups and public institutions now rely heavily on digital platforms to reach voters. Social media…

Partner Content

4 min read

Head of content at Superbalist Kelly Fung says, Ease [of] producing content has led to the misconception that the craft of journalism is anyones game. (David Harrison)

COUNTRY

30 AUG 2019

Journalism in the era of influencers

The proliferation of sponsored content is streamlining ethics on social media platforms

Zaza Hlalethwa

8 min read

Under Armour’s winning Gisele Bundchen campaign relied on comments gathered through convential and social media.

ARTHUR GOLDSTRUCK

1 JUL 2015

SA’s digital ad campaigns need work

SA scored many accolades at this year’s Cannes Lions advertising festival, but not a single award for digital work. This was hardly surprising.

Arthur Goldstruck

3 min read