E Prime

latest news & developments

The embroidered portrait of Banyana Banyana’s forward Thembi
Kgatlana by Cape Town artist Danielle Clough was part of a Nike
campaign sharing stories of powerful women in soccer, and featured
in the DG Murray Trust’s third issue of Human Factor magazine that
explores the concept of identity among youth in South Africa.

E-prime makes speakers take responsibility

Being forced to use the active voice and cutting the verb “to be” from our speech can nudge us towards being more accountable — and clearer

Ruby de Lanerolle