Ensuring that clients get value for money from outdoor advertising has always been a headache. Now a key innovation in research technology could draw more adspend to outdoor.…
News and sport don’t really mix in the new South Africa, argues Graeme Addison. Politics, corruption, crime and uneasy questions are ruled out of sports coverage because that…
Why has the number of business broadcasters taken off so rapidly in the first ten years of democracy? Ten years ago, business broadcasting was a pretty dreary affair, confined to…
Media training in South Africa has been tasked with the job of turning out communicators who understand the country’s changing lifestyles. But are trainees equipped to reflect…
Reality TV is the fantasy theatre of pop culture, writes Graeme Addison. People watch it to confirm their moral outlook on life and prepare for disasters, natural or man-made. It…
"After its "annus horribilis" last year, what South African journalism could do with now is some colonic irrigation." Our newspapers and magazines may be chock-full of mediocre…
Far from being purely escapist, television soap operas tap into elemental human hopes, hatreds and fears – and in South Africa they directly confront social issues, writes Graeme…
Business acumen and shrewd editorial insight on black tabloids have combined to pioneer new markets. Graeme Addison looks at how the daily newspaper scene is opening hidden…
Election year 2004 promises to be a tough test for radio. Independent SABC news and current affairs commentary has the "philosophical" backing of senior management. Graeme…
It should be the mantra of the money media: No anarchists please, we’re business writers. Financial journalism is about money, stupid, not about people with no money! Graeme…
Recently the editor of Business Report, Alide Dasnois, criticised Reserve Bank governor Tito Mboweni for his arrogance and rudeness in dealing with journalists’ questions. This…
How many journalists actually attend events before writing their reviews? Unless astral projection is the explanation, David Bullard has the dirt on more than one offender.
Hard-hitting current affairs shows are the very best of South African television, writes Graeme Addison. They may not show the country in the best light, but they are best at…
Sports sponsorship is not just big business it may be THE business of media today. Graeme Addison looks at sports TV and reports on the growing, and worrying, trend to lock up…
Sidebar to ‘Volk in search of a common frequency’
A new upbeat spirit is driving the Afrikaans press in spite of apparently stagnant readerships. Graeme Addison argues that there is plenty of slack to be taken up as Afrikaans…
Remember the heady days when SABC radio was officially His Masters Voice and the volk hung on every word from on high? Those days are long gone but, argues Graeme Addison, an…
Afrikaans magazines have outgrown the early political origins of Huisgenoot to become diverse, niched and commercially competitive but still ethnic in content and spirit. Nothing…
A kind of hijack is under way in the press, with new tabloids drawing new readers from the Kwaito generation. Graeme Addison reflects on the challenges to mainstream newspapers.
