Harry Herber wonders if spam mail is a new, more effective and cheaper medium never seen before in the history of advertising.
The first world is moving away from traditional above the line media options. South Africa may still be languishing in the emerging market paradigm of how things should be…
Harry Herber says the only way for the internet to become a real alternative for advertisers is by broadening its user base.
Harry Herber says he can’t wait for the times to get tougher.
There seems to war out there as to whom can bring a new magazine to the market the quickest, writes Harry Herber.
Harry Herber warns against napping on the net.
Harry Herber calls for sanity to prevail and hopes that the future will bring a "new" concept to ad agencies – a company with PR, media, design, strategy and promotions all under…
Not really that far-fetched, considering my recent observations on the direction that communication is taking in the land of the brave and the home of the free, says Harry Herber.
The media environment is swarming with undifferentiated products. So how do you reach the hearts and minds of the likes of Harry Herber? Entrench yourself as a brand and knock…
Definition: A Universal South African greeting understood by all, including Harry Herber.
The advertising industry is recognising that the media that best delivers — whether it’s African language media or not — is the media that’s going to be best supported, writes…
The consumer has found out that repetition is boring, according to Harry Herber. In this indictment on the industry for their inability to get with the programme, he argues that…
Despite consumer inflation being consistently lower than "adflation", Harry Herber thinks media prices in South Africa are just too low. Who wants to buy him a whiskey?
Without mincing his words (does he ever?), Harry Herber explains his problem with industry bodies. Why doesn’t he or his company join them? And did we ever really need the MFSA?
Three years down the line Harry Herber has three major observations on shifts in the industry. Noticeable are changes in client’s spend, what’s influencing how they spend it, and…
Some think it’s of little consequence, but Harry Herber comments on technology that he feels is about to change media and advertising as we know it. What will the introduction of…
If women didn’t dominate the media environment, we’d have shows like <i>Desperate Househusbands </i>and <i>Show me the Daddy</i>. Harry Herber explains why South Africa mirrors…
Some weird disease takes Harry Herber to the US every year to listen to country music and visit small towns. Seems the top media brands are about as bizarre as his habit.
He spent almost a quarter century as a trader in the financial markets, so you’d think David Bullard would read the financial pages. Why doesn’t he?
The lack of ad spend in the Afrikaans media market is an anomaly Harry Herber can’t quite understand. Still, it looks as if the corner’s been turned.
