Mail & Guardian
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Where there’s smoke: An investigation by anti-tobacco nonprofit the Campaign for Tobacco-Free Kids found companies were paying young influencers to secretly advertise cigarettes on social media. (Instagram)
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A new smoke signal: Is Big Tobacco using influencers to illegally punt new products?

Could companies’ wooing of social media influencers be just a clever ploy to get around the country’s tobacco advertising ban?

  • Joan Van Dyk
  • Bhekisisa Team
11 min read