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kirsty laschingerlatest news & developments

All in the Vernacular

It’s been a good year for growth of media in the vernacular. Increased readership, growing television ownership and radio listenership in the millions are being backed by growing…

Motor marketing challenges

Motor sales are booming and ad spend is following suit. Is this trend likely to continue and what are the challenges facing marketers and the media Kirsty Laschinger reports.

Cost Drivers

With the printing industry always acting as an accurate barometer of the state of the economy, what is the outlook for print media’s production costs in 2006? Will paper prices…

Ringing up the Budgets

Since the banning of tobacco advertising, South Africa’s big three cellular providers have offered hope to media owners through substantial year-on-year growth in advertising…

Indigenous Rewards

Although the TV broadcasters are cagey on how much they spend on local content, the government’s quotas are not something they’re complaining about. Kirsty Laschinger reports on…

Banking It

How do the media budgets of South Africa’s big four banks rate in comparison to their market share? Kirsty Laschinger looks at the figures and speaks to the banks’ marketing…

Private punching

The relaxation of ownership rules and the prospect of new licences has Primedia and Kagiso battling one another for private radio’s spoils. Can the shareholders stomach a price…

Year of the Giants

Last year’s results out of Johncom and Naspers were excellent, providing the strongest evidence possible that local media has emerged from the doldrums. Kirsty Laschinger…