Making Scents

Perfumer Tammy Violet Frazer looks at how fragrances for men have changed over the years; from light, fresh citrus notes to sweet and smoky notes.

In the fragrance industry, perfumers are champing at the bit to offer distinct personalised fragrances, writes perfumer Tammy Violet Frazer.

Now is an exciting time for cars and scents, because we can harness smell to tell a story about the beliefs of a brand, writes Tammy Violet Frazer.

In a world where at least one fragrance is purchased every second, there’s a lot of strategising that goes into attracting the attention of customers.

In the fashion and apparel space, the relatively recent phenomenon of children’s fragrances is positioned as an add-on purchase, or a gift.

Fragrances especially natural scents, which are more subtle and nuanced than chemicals – smell different on different skins because of skin chemistry.

"A fragrance is a framed story, and sometimes how that story is told is as important as the juice itself," writes perfumer Tammy Violet Frazer.

Tammy Violet Frazer writes about the powerful link between smell and memory.

Want to make your own perfume? Tammy Violet Frazer advices that you don’t, but rather spend time at home with the scents of raw materials.

"The shape, style and colour of a perfume bottle plays a vital part in your attachment to a fragrance," writes Tammy Violet Frazer.

Perfumers should seize the essence of the notes to construct a story that will be pushed through every available marketing and advertising channel.

Formulating a fragrance is made more complicated by the complexity of sourcing raw material for the final scent.

How exactly does one capture – and release – the essence of a luxurious hotel in a fragrance?

A perfumer has many details to consider when composing fragrance for skincare products.

Apt descriptive prose, comparisons and personal truths from perfume aficionados are what drive the purchase of perfume online.