Native Advertising
latest news & developments
The image of the post-colonial ‘man’ is stereotypical humbug
This campaign feeds the “black diamond” obsession that focuses on the success of a few black people at the expense of the poor and unemployed.
‘Native’ advertising pays the piper but may not call the tune
There are two truths about native ads: money for journalism has to come from somewhere, and credibility is important for individuals and business.