Mail & Guardian
Mail & Guardian
social impact campaignslatest news & developments
Creatives: Roanna Williams and Fran Luckin aim to prove that commercial success and social responsibility reinforce each other.
16 DAYS OF ACTIVISM

Holding the mirror up: How advertising can challenge, not just sell

Moving beyond traditional campaigns, Williams and Luckin champion “story-doing,” creating work that interrupts culture, sparks dialogue, and drives meaningful societal change

  • Riley Hlatshwayo
6 min read