It’s fashion for men who love clothes, in all of their forms, and that’s what makes this new.

There’s an eclectic mix of design and style in store but overall the impression is of comfort and ease.

Acclaimed young designer Lukhanyo Mdingi appreciates that it takes more than a pretty collection to build a brand that has staying power.

An all-male fashion week seems odd, but it makes sense when you realise the local market is worth R20-billion and growing.