Young Audiences

latest news & developments

There is nothing inherently magical about a newspaper. Socially, sure, the beautiful thing about a physical copy is that it can be shared, passed around and collectively leafed through. But that’s not what makes it great.
South Africa’s youngest news consumers are disengaging from traditional journalism.

ALGORITHMIC INFLUENCE

Young people don’t relate to traditional news sources

Young people consume large amounts of news, but journalists are struggling to connect with them on the platforms and through the formats they prefer

Eva Haahjem-Gill