I learned that the geography of the southern suburbs has been redrawn. Perhaps I am behind and need to update myself on demarcation.
But we need factual accuracy and correctness. And some of us are angry about it.
FNB Stadium is not in Soweto.
Let me repeat that for the commentators, the government press releases, the Springbok PR machine and the Fifa nostalgists: FNB Stadium, Soccer City, The Calabash — call it what you want — is not in Soweto.
Officially and geographically, it is located in Nasrec, bordering the Soweto area of Johannesburg. Address: Soccer City Avenue, Nasrec, Johannesburg, 2147.
It sits on old mine land, on gold mine dumps between Soweto and the south of Joburg, next to Safa House and west of the Apartheid Museum. It is managed by Stadium Management South Africa as a national stadium, not a Soweto municipal stadium.
Soweto's actual stadia are inside Soweto, built by Soweto, for Soweto:
Orlando Stadium in Orlando East, the home of Pirates, the Buccaneers; Moroka Stadium in Central Western Jabavu, now renamed and badly neglected; Elkah Stadium in Rockville, the old Elkah Cricket Ground; and Dobsonville Stadium in Dobsonville.
Those are inside Soweto. Those are where Soweto football was born. Where fathers took sons on their shoulders. Where local derbies raised dust that stuck to your teeth. Where no television camera came unless there was violence.
Why does everyone now say 'FNB in Soweto'? Why did recent Springbok reports and even Nasa satellite images in 2010 caption it as 'stadium in Soweto'?
This is pure propaganda. It is a marketing gimmick. It is a lie to hide indifference to the misery and suffering of Soweto people.
Let us be blunt about this demarcation fraud.
'Nasrec' sounds like what it is — an industrial park. Nasrec stands for National Recreation Centre. It was a showground for cattle and caravans. It smells of mine dumps and diesel. It sounds like nothing. It has no soul to sell.
'Soweto' sounds like soul. Soweto sounds like a struggle. It is a black symbol of resistance. Soweto sounds like Mandela, Tsietsi Mashinini, Sisulu, Hector Pieterson, Winnie Madikizela-Mandela. Soweto sounds authentic, township, African, gritty and beautiful. Soweto sells.
So, the government and tourism marketing dressed Nasrec in Soweto's borrowed robes to make it look authentic. They needed an African backdrop for a World Cup final and for Springbok triumphs. They could not say: Come to a stadium on a mine dump next to an industrial area in Nasrec. They had to say: Come to Soweto, the beating heart of South African liberation.
It is exactly like claiming Sandton City Mall is in Alexandra because they share a fence on the Jukskei River. Sandton borders Alexandra. Nasrec borders Soweto. Bordering is not being. Sharing a fence is not sharing a life.
You would never say Sandton is in Alexandra to make Alexandra look rich or to make Sandton look poor. That would be geographic distortion and your editor would correct you. So, why do it with Soweto? Why is Soweto's geography so flexible when we need to brag and so fixed when Soweto needs a budget?
Because it allows you to claim you have developed Soweto without developing Soweto.
This is the crux of the anger.
When Fifa built the R3.3 billion Calabash for 2010, what did Soweto get? A stadium it cannot afford to fill? Or roads, clinics, sports fields, libraries?
When the Springboks win and the commentators shout 'The Boys played for Soweto!', what does Soweto get? A drinking spree by Springbok fans and some prominent Afrikaners in Vilakazi Street or Dube?
Yes, we saw them. After the triumph, they went on a drinking spree in Soweto. They drank beer in Vilakazi Street, took selfies with children, sang Shosholoza badly and left in an Uber. The TV cameras loved it. See? Rugby is now black. See? Unity! See? The rainbow!
It does not change anything.
There are no sport or rugby development programmes happening as promised to Madiba after the Springbok triumph back in the Madiba years. Not one that Sowetans can point to.
Remember 1995. Remember Mandela wearing the number 6 jersey — Pienaar's jersey. Remember Francois Pienaar saying, 'This trophy is for all 43 million South Africans.' Remember the promise that rugby would go to the townships? That Soweto would have rugby academies? That black children would hold a rugby ball not as a novelty for a Coca-Cola advert but as a career?
Thirty-one years later, in 2026, where is it?
Go to Orlando Stadium on a Saturday. Is there a junior rugby development league funded by SARU? No. Is there a Springbok-sponsored coaching clinic for 1 000 Soweto kids every month? No. Is there a high-performance centre at Elkah Stadium with biokineticists and scouts? No.
What we have is Orlando Pirates struggling to maintain its own home ground, while FNB Stadium sits empty most of the year, too expensive for local teams to use, hosting the Springboks against New Zealand or Coldplay, with ticket prices no Soweto resident can afford. The cheapest ticket is a month's electricity.
FNB Stadium borrows Soweto's cultural capital and returns nothing.
If it were truly a Soweto stadium, its economics would be Soweto economics. Its toilets would work for Orlando Pirates vs Moroka Swallows on a Wednesday night with 5 000 people. Its parking would be taxis from Bara, not BMWs from Sandton with boerewors in the boot. Its development fund would build fields in Dobsonville, Protea Glen, Naledi, Zola.
Instead, it is a national monument on Soweto's fence that extracts value from Soweto's name.
This is not accidental. This is how apartheid geography still works.
Apartheid put Soweto far enough to supply labour, close enough to control. Today, marketing puts Soweto close enough to supply authenticity, far enough to not require investment.
We call it the Soweto stadium when we want a soul. We call it Nasrec when Soweto people ask for services. Who must fix the lights at Orlando Stadium? Not FNB Stadium management. That's the City of Joburg, they say. Who must fix the potholes on Soccer City Avenue? Not Soweto. That's the national government, they say.
The name floats depending on who needs to be praised and who needs to be blamed.
This is why factual accuracy matters. Names are not neutral. Maps are not innocent. Demarcation is political.
When you say FNB is in Soweto, you create a false image that Soweto has world-class infrastructure. You tell the world and more dangerously, you tell the budget planners in the treasury: Soweto is fine. It has a 94 736-seater stadium. Why does it need anything else? Look, it even hosted the World Cup final!
And so Elkah Stadium's grass dies. Moroka Stadium's grandstand rusts and becomes a shebeen. Dobsonville Stadium's dressing rooms have no hot water and no doors.
Orlando Stadium's floodlights fail mid-game and the referee abandons the match.
But hey, Soweto has FNB! So, Soweto must be developed!
The Springboks did not build a legacy in Soweto. Fifa did not build a legacy in Soweto. They built a legacy next to Soweto, in borrowed robes and asked Soweto to ululate and to clean up after the party.
I am not against the Springboks. I am not against FNB Stadium. The Calabash is beautiful. When Bafana Bafana or Amabokoboko win there, I cheer like everyone else in Mzansi.
I am against the lie.
If you want to honour Soweto, do not dress Nasrec in its clothes. Invest in Soweto's real clothes.
Invest in Orlando Stadium lights so that development games can happen at night after school.
Invest in Elkah changing rooms so that young girls playing football can have dignity and not change behind cars.
Invest in a rugby development programme in 10 Soweto schools with Springbok money, not Springbok selfies.
Invest in the road from the N1 to Orlando so that mothers don't break their backs in taxis to get to work.
Stop using Soweto as a postcard. Soweto is not a postcard. Soweto is 1.5 million people living in a place that still has bucket toilets and intermittent water in 2026, while 2km away there is a stadium with 1 200 toilets that are cleaned regularly whether they are used or not.
That is the misery and suffering this marketing gimmick hides.
FNB is not in Soweto.
Say it clearly. Write it correctly. Caption your images truthfully. And if you really love Soweto as much as you love saying FNB is in Soweto, then take off the borrowed robes and come inside Soweto itself, to Orlando, to Elkah, to Dobsonville, to Moroka and build something that truly belongs to it.
Otherwise, it is nothing but propaganda.
Sandile Memela is a journalist, writer and cultural critic.