Finding joy in a South African summer
/ 5 December 2025

Finding joy in a South African summer

For Thandiwe Mathibela, General Manager for Global PR, Communications and Stakeholder Relations and Acting Chief Marketing Officer at South African Tourism, the global brand campaign “South Africa Awaits – Come Find Your Joy” has been more than a marketing exercise. It is an invitation to see the country through new eyes. “The campaign began with […]