Barry Streek
‘Political tourism” provides huge economic benefits to the Cape Town region and Parliament is worth about R870-million a year to the local economy, according to the chief executive officer of Cape Metropolitan Tourism, Rick Taylor.
The presence of Parliament in Cape Town ensures there is a steady flow of political tourism to the region, Taylor says.
“Parliament places Cape Town on the international stage, playing host to foreign embassies and missions, trade and fact-finding delegations, visits by heads of state and their staff, as well as international agencies and media.
“There is little doubt about the financial benefits attached to high-profile visits like visiting presidents and other important world leaders. The value to the region of the television, radio and press exposure is enormous.
“It is estimated that retaining Parliament is worth nearly R870-million to the local economy, and this I’m sure plays a major role in ensuring that Cape Town keeps its top ranking as the most popular tourist destination in the country.”
The opening of Parliament was always well-publicised and did much for the city’s world-class image.
However, despite being the country’s fastest-growing industry, tourism, Taylor feels, is still an untapped market in South Africa.
“Tourism not only creates employment, but it also has positive spin-offs for support industries like hotels, transportation, restaurants and entertainment services it is, after all, everyone’s business,” he says.