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05 Apr 2004 12:39
Movie and television writers will seek a bigger cut of profits from the fast-growing DVD market when talks begin on Monday on a new three-year contract.
Members of the Writers Guild of America also want studios to help cover rising health care costs.
Producers counter they cannot afford to pay writers more because production costs have increased and changing economics and viewing habits have made it tougher to recoup investments.
“It’s not surprising to hear media moguls pleading poverty,” the guild told members in a recent negotiations update. “But don’t be fooled.”
The WGA contract covering 11 000 writers is set to expire on May 2.
The union’s last strike, in 1988, delayed the start of that year’s TV season in autumn.
Both sides have offered little public comment about the negotiations or the possibility of a strike.
The talks are shaping up as a sequel of sorts, with many of the same economic issues on the table that dominated the last round of talks in 2001. Those negotiations were settled when writers dropped demands for an increase in home video payments and won a share of video-on-demand revenue.
At that time, DVD sales were only beginning to become a major revenue source for studios. By 2003, however, sales of DVDs had soared to $16-billion, with TV shows accounting for $1,5-billion, according to industry figures.
Writers now get a tiny fraction of that revenue—only about $1 for every $300 in studio profits, the WGA said. The union wants to increase its share, which is based on a formula used since 1985—the beginning of the VHS videotape boom.
Writers also want expanded participation in reality programming, a growing concern as shows such as Survivor and The Apprentice become cornerstones of network schedules.
Producers concede they have reaped millions from home video sales and that DVDs in particular have become a major source of revenue.
But they argue that on the TV side, DVD revenue is merely replacing money that had come from international markets that have dried up, syndication deals and licensing fees that had been increased after shows became hits. - Sapa-AP
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