Danish health officials on Wednesday banned several vitamin-enriched products of American breakfast cereal maker Kellogg, saying they could be harmful if eaten regularly.
The 18 products, which include enriched versions of popular brands such as Corn Flakes, Rice Krispies and Special K, were to be launched on the Danish market later this year.
”We’ve turned down applications for a number of enriched products which will have toxic effects in the doses Kellogg uses,” said Paolo Drotsby of the Danish Veterinary and Food Administration.
Drotsby said that if eaten regularly the products could damage children’s livers and kidneys, as well as the foetuses of pregnant women.
Kellogg’s Nordic marketing division said it has no comment.
Kellogg, headquartered in Battle Creek, Michigan, operates in 160 countries. — Sapa-AP