A New Zealand wine company is to launch a new wine labelled Pansy which is aimed at Australia’s gay community, the company said on Thursday.
Kim Crawford Wines said the Sydney gay community drinks about 4,5-million New Zealand dollars’ ($3,1-million) worth of wine a month.
”Pansy is about friendship, kindness and generosity of the human spirit,” company founder Erica Crawford said of her product.
Pansy was originally devised as a way of thanking gay friends in the hospitality industry, Crawford said.
”It’s just been a bit of fun. It’s actually a thank you to them, we have had great support from the gay community.” – Sapa-AFP