Absa was voted the top banking brand in South Africa in the 2006 Sunday Times/Markinor Top Brands Survey, announced in Johannesburg on Thursday evening.
The Top Brands Survey is considered to be the country’s leading study of an organisation’s brand strength and competitiveness.
It has been in existence since 1992 and Standard Bank has held the accolade over the years. This year has seen its winning streak come to an end with the relatively young Absa brand firmly taking first place.
“This prestigious accolade, together with the recently awarded Coolest Bank title in the Sunday Times Generation Next Survey in 2006, is proof that we are well on our way to attaining our vision of being the pre-eminent bank in Africa and South Africa,” says Happy Ntshingila, group executive of Absa group marketing.
“Since this survey measures the brand, it is often considered a marketing accolade.
“However, building a strong brand is not only about advertising. It is about everything that makes Absa a great organisation and makes us number one with our clients.” — I-Net Bridge