A Japanese dairy company on Thursday announced the launch of super-premium milk for stressed-out adults — at the price of $43 for a bottle of 900ml, or one quart.
Tokyo-based Nakazawa Foods will launch the “Adult Milk” line of products in October, targeting “adults who live in a stressful society”, the company said in a statement.
The price of 5 000-yen a bottle is nearly 30 times as expensive as ordinary milk, even in Tokyo, which is famous for its high prices.
The milk is taken from cows once a week at the break of dawn as they discharge a lot of a stress-relieving hormone called melatonin during the night, the company said.
The milk is bottled within six hours of milking at a farm north of Tokyo.
It is said to contain three to four times as much melatonin as usual milk. — AFP