Amazon launches own e-book reader is hoping to invigorate a nascent market for electronic books by introducing its own e-book reader with free wireless connectivity.

Monday’s long-anticipated announcement comes as e-books remain a sliver of overall book sales, partly because they lack the comfort and intimacy of bound paper.

Amazon chief executive Jeff Bezos said the online retailer spent three years developing the Kindle reader, which the company is selling online for $399 (about R2 680).

Rather than try to “outbook” the bound book, Bezos said, Amazon designed Kindle with the e-book’s strengths in mind.

It is thinner than most paperbacks and weighs 292g. Yet it can hold about 200 books, along with newspapers, magazines and an entire dictionary.

Readers can buy and download books directly to the Kindle—without a PC—through Sprint Nextel’s high-speed EV-DO cellular network without fees or contract commitments. They also can store take notes on what they read and store them on Amazon’s servers.

Kindle users can turn off wireless connectivity when they are on airplanes—though they also must shut off the device during take-off and landing, prime reading time for some.

Sony already offers an e-book reader that imitates the look of paper by using innovative screen technology.

The Kindle screen takes a similar approach and has no backlight to reduce battery use and eyestrain.
Bezos said Amazon decided to make its own device so it could seamlessly build a service around it.

Bestsellers and new releases will typically go for $9,99 (about R67).—Sapa-AP

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