Lions clinch R30m sponsorship

The Super 14 Lions have secured a sponsorship deal of more than R30-million over the next three years.

The naming-rights sponsorship, brokered by Primedia and Megapro, was announced by Leon Vermaak, CEO of leading short-term insurer Auto & General at a function in Johannesburg on Monday night.

There is a performance clause attached to the sponsorship, and incentive bonuses form part of the sponsorship.

“Lions coach Eugene Eloff and Lions captain Ernst Joubert both feel that the Lions will finish in the top half of this year’s competition,” Vermaak said.

He said that Auto & General is proud to be associated with the Super 14 Lions as they embody what the company believes have been the key ingredients in its success: a positive attitude, teamwork, passion, commitment, perseverance and a healthy competitive spirit.

“Through this sponsorship, we can demonstrate our commitment to supporting South African sport,” Vermaak said.

Speaking on behalf of Lions rugby, their president, Professor Jannie Ferreira, said that they did not view this as merely a sponsorship. “We view our sponsors as partners, and therefore look forward to a great partnership over the next three years,” he said.—Sapa

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