News Corporation and NBC Universal has begun offering free online television to the United States public through internet joint venture Hulu.com.
The much-anticipated online service ended a five-month private ”beta” testing phase and boasts a rich library of shows and films people can view old-fashioned television style — supported by advertising.
”Today, Hulu is crossing a milestone in its mission to help people find and enjoy the world’s premium content, when where and how they want it,” Hulu chief executive Jason Kilar said in a written release.
”With full-length episodes of current and archived television shows, feature films, sports and news, we believe the Hulu service is a step forward in giving consumers entertainment on their terms.”
Hulu said its content partners include Warner Brothers and Lionsgate film studios along with television and cable networks.
Hulu claims to have available complete episodes from more than 250 television series including The Simpsons and The Office. The website also offers 100 full-length films as well as an array of clips from movies and television shows.
”Hulu helps fans find great content wherever they are online,” said News Corporation president Peter Chernin.
Hulu’s public debut comes as internet giants herald video as a hot trend in the industry and seek ways to capitalise on it.
Internet search giant Google has been working on ways to make money from YouTube without alienating users of the popular video-sharing website. — Sapa-AFP