Get more Mail & Guardian
Subscribe or Login

Apple launches $1 299 aluminium notebook

Apple on Tuesday cut the price on its entry-level notebook computer to $999 and introduced a line of aluminium-clad machines starting at $1 299 in moves catering to budget-minded buyers at a time when recession fears loom over the global economy.

But shares of Apple, which have risen about 20% since the company last week invited reporters to a notebook event, fell by 3% in heavy trade on the Nasdaq to $106,99 after first falling as much as 5%. Many analysts had expected the entry-level notebook price to fall to $899.

”Bad for the stock today, good for the stock over the next couple of months,” said Piper Jaffray analyst Gene Munster, who added that the new machines looked good even if the new entry-level price was not as low as Wall Street had hoped.

Chief executive Steve Jobs, looking thin but active, put the focus on the new line of MacBooks, although he took a few moments at the end to joke about his health.

His blood pressure was 110 over 70, he said. ”And that’s all we’re going to be talking about Steve’s health today,” he added lightly, referring to concerns earlier this year that the cancer survivor’s health was deteriorating.

He said he would not take questions on the economy or his health.

The new line of metal notebooks, starting at $1 299 (about R11 800), are in what Gartner analyst Van Baker called the sweet spot of Apple’s line. Previously a white plastic-body machine held the spot.

”The biggest news is the $1 299 MacBook,” he said.

The $999 (about R9 100) price will be for an updated model of the white-body notebooks. The new aluminium machines will use Nvidia Corp graphics and Intel processors.

When asked if Apple would get into the market for small ”netbook” notebook computers, Jobs said: ”It’s a nascent market,” and that Apple would see how it went.

Apple also rolled out an $899 24-inch-wide display for the new MacBooks. — Reuters

Subscribe for R500/year

Thanks for enjoying the Mail & Guardian, we’re proud of our 36 year history, throughout which we have delivered to readers the most important, unbiased stories in South Africa. Good journalism costs, though, and right from our very first edition we’ve relied on reader subscriptions to protect our independence.

Digital subscribers get access to all of our award-winning journalism, including premium features, as well as exclusive events, newsletters, webinars and the cryptic crossword. Click here to find out how to join them and get a 57% discount in your first year.

Related stories

WELCOME TO YOUR M&G

If you’re reading this, you clearly have great taste

If you haven’t already, you can subscribe to the Mail & Guardian for less than the cost of a cup of coffee a week, and get more great reads.

Already a subscriber? Sign in here

Advertising

Subscribers only

Family wants clarity on SANDF soldier killed in friendly fire...

Corporal Simanga Khuselo join the peacekeeping mission in the DRC to save money to build his family a home

SA soldiers have been fighting in a distant land for...

Troops were sent to the Democratic Republic of the Congo in 2001 as part of the UN peacekeeping mission that became an offensive against rebels

More top stories

Despite inflation risks, the monetary policy committee keeps rates on...

Inflation rose well beyond the Reserve Bank’s midpoint target in August

Sasol commits to net zero ambition by 2050, triples 2030...

But Sasol shouldn’t rely on natural gas a transition fuel, say civil society organisations

ActionSA wants pro-poor, business-friendly metros

Branding itself as a corruption busting party, ActionSA said it will establish dedicated independent forensics units in each of its municipalities, with the mandate to investigate all potential corrupt activities

‘We are focused on the local government elections,’ ANC tells...

The organisation has sent another letter to staff members saying that salaries for July, August and September will not be paid on 25 September
Advertising

press releases

Loading latest Press Releases…
×