Sales growth endorses M&G’s quest for quality

The Mail & Guardian has followed up the four major accolades it scooped at last week’s Mondi-Shanduka press awards by registering a 5% growth in single-copy sales, according to the latest Audit Bureau of Circulation (ABC) figures.

The ABC report shows that the newspaper sold an average of 49 654 copies a week in January to March 2011 compared with 47 156 sales during the same period last year.

This growth took place despite the tough trading conditions in the newspaper industry. Many other newspapers lost circulation in the same period, the ABC figures show.

M&G Media publisher Anastacia Martin said the awards and sales growth reflected the paper’s quality journalism. It was significant, because they coincided with the 20-year anniversary of the Windhoek Declaration principles on press freedom drawn up by African journalists in 1991 and later endorsed by Unesco.

“Our investment in a quality newsroom and our innovative distribution mix has ensured that we deliver trusted content to readers everywhere,” Martin said. “This makes for a winning combination that sees us bucking the trend of falling circulations and being honoured for our in-depth, trustworthy and insightful content.”


She said that the M&G‘s circulation growth reflected readers’ moves to broaden their quest for news across a range of platforms. “In this context, newsrooms that deliver quality information are coming out on top.”

These are unprecedented times, and the role of media to tell and record the story of South Africa as it develops is more important than ever. But it comes at a cost. Advertisers are cancelling campaigns, and our live events have come to an abrupt halt. Our income has been slashed.

The Mail & Guardian is a proud news publisher with roots stretching back 35 years. We’ve survived thanks to the support of our readers, we will need you to help us get through this.

To help us ensure another 35 future years of fiercely independent journalism, please subscribe.

Advertising

It’s just not cricket

Near Makhanda in the Eastern Cape in the village of Salem is a cricket pitch that is said to be the oldest in the country. Watered by blood and trauma, rolled with frontier nostalgia and contemporary paranoia, how does it play?

Three million jobs lost and hunger surging amid Covid-19 crisis...

Income shocks and the breakdowns in social protection schemes have had consequences for hunger and food insecurity in South Africa

SAA creditors give go-ahead on rescue plan

Unions and staff representatives have agreed to severance packages for about 2 700 employees who will lose their jobs.
Advertising

press releases

Loading latest Press Releases…

The best local and international journalism

handpicked and in your inbox every weekday