Woods signs Rolex deal, first since 2009 scandal

Tiger Woods has signed a partnership deal with Rolex, the world’s biggest luxury watch brand, marking his first major endorsement since his unexpected and spectacular downfall at the end of 2009.

Woods was widely believed to be the world’s wealthiest athlete before a string of marital infidelities led to the break-up of his marriage. He lost five major sponsors in the fallout.

“Rolex is convinced that Tiger Woods still has a long career ahead of him and that he has all the qualities required to continue to mark the history of golf,” Rolex said in a statement on Wednesday. “The brand is committed to accompanying him in his new challenges.

“This association pays tribute to the exceptional stature of Tiger Woods and the leading role he plays in forging the sport’s global appeal. It also constitutes a joint commitment to the future.”

Woods, a 14-times Major champion, spearheaded a sports brand generating about $100-million a year in royalties before his private life imploded two years ago.

While some sponsors, in particular athletic footwear and apparel maker Nike and video game producer Electronic Arts, stood by his side, AT&T, Accenture, Tag Heuer, Gatorade and Gillette dropped him as a spokesperson.

The former world No. 1 has also struggled on the course, battling for form and fitness while working on the fourth swing change of his professional career.

His ranking has slipped to 51st and he has not triumphed anywhere since the 2009 Australian Masters.

A shadow of the player he once was, he is competing this week at the Frys.com Open at CordeValle Golf Club in San Martin, California, a PGA Tour Fall Series event which generally attracts only the journeymen on the US circuit. — Reuters

Staff Reporter
Guest Author
Advertisting

Senior SANDF colonel involved in an alleged business scam

A senior soldier who is part of South Africa’s peacekeeping missions is accused by her colleagues of swindling them out of of hundreds of thousands of rands in a nonexistent business deal

AU pushes the frontiers of transitional justice

Now these important policy developments must be implemented

Mass store and job cuts at Massmart

Changed market conditions and an appalling economy has hit low end cash-and-carry outlets

Courts to guide land expropriation

Two bits of law need to be approved before a court can decide if land owners will be compensated
Advertising

Press Releases

New-style star accretion bursts dazzle astronomers

Associate Professor James O Chibueze and Dr SP van den Heever are part of an international team of astronomers studying the G358-MM1 high-mass protostar.

2020 risk outlook: Use GRC to build resilience

GRC activities can be used profitably to develop an integrated risk picture and response, says ContinuitySA.

MTN voted best mobile network

An independent report found MTN to be the best mobile network in SA in the fourth quarter of 2019.

Is your tertiary institution is accredited?

Rosebank College is an educational brand of The Independent Institute of Education, which is registered with the Department of Higher Education and Training.

Is your tertiary institution accredited?

Rosebank College is an educational brand of The Independent Institute of Education, which is registered with the Department of Higher Education and Training.

VUT chancellor, Dr Xolani Mkhwanazi, dies

The university conferred the degree of Doctor of Science Honoris Causa on Dr Xolani Mkhwanazi for his outstanding leadership contributions to maths and science education development.

Innovate4AMR now in second year

SA's Team pill-Alert aims to tackle antimicrobial resistance by implementing their strategic intervention that ensures patients comply with treatment.

Medical students present solution in Geneva

Kapil Narain and Mohamed Hoosen Suleman were selected to present their strategic intervention to tackle antimicrobial resistance to an international panel of experts.