Teetotaller Madiba’s image, name being used to sell booze

Tyson cane spirit, Boss blended whisky, Zero pineapple flavoured gin and Mafia coffee flavoured whisky — all, according to a Malawian liquor company, are Madiba’s favourite tipple.

The modestly named Global Beverages Ltd, based in Lilongwe, advertises its alcoholic beverages using the catchphrase “Great people, great choice!” under the unmistakable faces of Nelson Mandela, Barack Obama, Michael Jackson and Pele.

The Nelson Mandela Children’s Fund and the Nelson Mandela Foundation expressed their concern this week, saying they intended to consulting their lawyers about the unauthorised use of Madiba’s image to sell liquor.

“We’re going to confer with the foundation, our sister organisation, on what action to take regarding this misrepresentation and clear abuse of Madiba’s image,” said Oupa Ngwenya, spokesperson for the children’s fund.

Asked whether Madiba, Obama and the others had given permission for their faces to be used, Krishnan Reddy, director of Global Beverages, said the company gave employment to thousands of Africans. “We operate in 18 countries across the continent,” said Reddy. “We’re involved in the brewing of many alcoholic beverages, ranging from whisky and cane spirit to beer.” He added that Global Beverages donated food parcels to charities across the African continent.

“If they are contributing to charitable organisations, we’re certainly not one of the recipients or beneficiaries,” said an upset Ngwenya.

“And clearly alcohol, gambling or tobacco manufacturing companies are excluded from the companies we interact with. They’re not in line with the principles that govern us.”

Told that Nelson Mandela was a teetotaller and that using his face to endorse alcoholic beverages ran counter to his principles, Reddy said he thought the use of these global icons was a clever marketing strategy.

He was quiet for a long time when asked whether the company had sought Mandela’s permission, finally replying that he did not know if such an agreement existed but that his boss in India would probably know.

When the Mail & Guardian requested the identity of his boss, and his or her contact details, Reddy hung up.

Advertisting

‘There were no marks on his neck’, Neil Aggett inquest...

The trade unionist’s partner at the time he was detained at John Vorster Square says she now believes his death was not a suicide

We need to ask awkward questions about our schools

Ignore the language used in brochures and on open days and be vigilant about the details

Study unpacks the ‘hidden racism’ at Stellenbosch

Students say they feel unseen and unheard at the university because of their skin colour

Ramaphosa enters the fray in fight between Gordhan and Mkhwebane

The president said his court case is “unfortunate” and a “measure of last resort”
Advertising

Press Releases

Gender-based violence is an affront to our humanity

Gender-based violence is an affront to our humanity

UK-Africa investment summit 2020: Think Africa Invest SA

UK-Africa investment summit 2020: Think Africa Invest SA

MTN unveils TikTok bundles

Customised MTN TikTok data bundles are available to all prepaid customers on *136*2#.

Marketers need to reinvent themselves

Marketing is an exciting discipline, offering the perfect fit for individuals who are equally interested in business, human dynamics and strategic thinking. But the...

Upskill yourself to land your dream job in 2020

If you received admission to an IIE Higher Certificate qualification, once you have graduated, you can articulate to an IIE Diploma and then IIE Bachelor's degree at IIE Rosebank College.

South Africans unsure of what to expect in 2020

Almost half (49%) of South Africans, 15 years and older, agree or strongly agree that they view 2020 with optimism.

KZN teacher educators jet off to Columbia University

A group of academics were selected as participants of the programme focused on PhD completion, mobility, supervision capacity development and the generation of high-impact research.

New-style star accretion bursts dazzle astronomers

Associate Professor James O Chibueze and Dr SP van den Heever are part of an international team of astronomers studying the G358-MM1 high-mass protostar.