The billboards depict actors pretending to pass rumours to each other and urge residents to 'say no to rumour mongers'.
Billboards have been erected around town and a committee has been named. Current Governor Henry Seriake Dickson has opted for a 13-member committee, called the public information management committee.
While it may seem odd that the state, located in the country's oil-producing Niger Delta region and with an impoverished population, has decided to spend energy and resources on stopping rumours, there is precedent.
The previous Bayelsa governor had a special assistant on propaganda and rumour management, his spokesperson Doifie Ola said.
"That points to the fact that rumours were a problem," Tarinyo Akono, a member of the committee who also works for the state information ministry, said of the previous government's decision to have an adviser on rumours.
"It's also important to check this thing because in the long run the problem might overwhelm the people."
Billboards and censorship
So far the most visible signs of the campaign have been billboards depicting actors pretending to pass rumours to each other and urging residents to "say no to rumour mongers".
The billboards have been erected at main intersections and phone numbers are listed for residents to call "when in doubt". Akono specified that the numbers were to allow residents to verify whether information being passed on to them was true, however no one was answering any of the three numbers called earlier this week.
Niger Delta activist Anyakwee Nsirimovu of the Institute of Human Rights and Humanitarian Law condemned the campaign, saying he believed it was simply meant to protect the governor from criticism as well as hand out government positions to allies – a well-worn practice in Nigeria, where deeply rooted corruption has kept meaningful development out of reach in many cases.
"They want to, through the backdoor, introduce censorship," he said.
Bayelsa's governor is no stranger to criticism over alleged patronage. He faced an uproar last year when the wife of the president, a political ally, was granted a top government post.
Examples
But Akono says the anti-rumour campaign is both legitimate and important.
Rumours are capable of breaking up marriages or causing false information to spread about violence that can lead to shops closing, he said.
He insists that no one will be arrested for spreading rumours and that the campaign is merely meant to persuade people to resist the temptation to dish dirt.
Asked if there was something specific that prompted the campaign, he gave examples of rumours spreading about the governor himself.
In September when Dickson was out of town, a rumour spread that he had suffered health problems and become physically paralysed, said Akono. Another time earlier this year, a rumour spread that a court had overturned his election in 2012 polls, he said.
"Meanwhile, there was no iota of truth in all of these things," he said. "Businesspeople also get scared. If not checked, it could also result in some of the contractors running away from the state."
But considering those examples, did that mean the effort was mainly aimed at protecting the governor?
"No, I'm just giving you instances," said Akono. "There are other instances."
Public reaction
Opinions around town were difficult to gauge.
"What rumours are they scared of?" asked Simon Goladi, a 34-year-old sociology student walking near one of the anti-rumour billboards in the state capital Yenagoa. "It's just a waste of resources."
While sociology student Goladi said he felt it was all a waste of time, another resident working at a nearby automotive spare parts shop agreed with the campaign and even went further, arguing that people should be arrested for spreading false rumours.
"The former state governor, they said he changed into lady's clothes," said Tony Tochukwu (26), referring to another former Bayelsa governor. "It's not good. It's false."
There were widespread allegations in the local press that the ex-governor he was referring to dressed as a woman to disguise himself when he fled Britain after being charged with money laundering. It has never been confirmed and the ex-governor later denied it.
The cost of the anti-rumour campaign is not yet clear. Akono said the budget is still being put together, though he specified that his position did not include a salary.
However, committee members would likely receive allowances to cover their expenses, he said.
"Nobody's limiting criticism," he said. "Criticism is different from falsehood. If there is a politician who is not doing well, I can come out and say, 'my brother, you are not doing well'. That is different than spreading rumours." – AFP